Full-time women’s health and wellness copywriter & strategist
And secretly part-time baker.
All about helping your business rise.
Hi, I’m Patricia
Confession
It all started when my Hogwarts letter didn’t make it.
Growing up, I was surrounded by overcrowded book shelves. By stories written on yellowed pages and told by my grand-grandma, grandmas and mam.
I learnt early that words could bring worlds together and make people believe in something bigger.
When I was just 10 year old, I read my first serious book: Harry Potter. I was so sure my Hogwarts letter would arrive that summer for my 11th birthday.
It didn't.
So I did what I've always done when reality didn’t quite match the story I hoped for: I got curious.
I imagined other possibilities. I started creating my own stories.
That love for stories led me to study translation, communication, business and eventually started to volunteer and work in marketing for 6+ years.
There, I discovered I could combine creativity with data into tight strategies, using words not just to tell unique stories, but to help people find the right businesses, products, and services for them.
I felt I was on a roll. But then I got a diagnosis that changed my life...
In case you’re wondering
“What’s with all the bakery around health, huh?”
That is a great question, thank you very much.
After getting diagnosed with endometriosis a few years ago, I needed something grounding, warm and slow that asked me to be present—and (sourdough) baking became that.
I love it so much, my cat’s name literally translates to sourdough starter.
Baking taught me that you can't rush the process and expect the same result. That the best things often come from giving the right ingredients time to become something more.
That's why I created Copy Bakery: to bring together my love of storytelling, my strategic marketing brain, and my lived experience of women’s health to help purpose-driven women’s health & wellness businesses reach women who need them now.
First reactions to working with me sounds like...
“This is just all so amazing. I'm honestly so chuffed”
Hannah Roan
Women Career Coach
Let’s address the AI elephant in the kitchen…
Yes, it can do this for you, and it will do a very generic job that makes you sound like every other health expert on the planet — which won’t help her choose you.
Or you can tap into 6+ years of marketing and sales conversion expertise from someone who’s been on the other side, and knows intimately what she needs to hear to book you.
GET A SLICE OF ME
The Midnight
Library
by Matt Haig
A hopeful story about regret, choices, and mental health. It explores anxiety, depression, and finding meaning in the life you’re living—reminding us that connection and self-acceptance matter most.
Here are my top 5 fiction books I’d recommend to anyone
I Must Betray You
by Ruta Sepetys
A gripping, emotional story set in Communist Romania, exploring fear, loyalty, and moral courage under a repressive regime. It’s a powerful reminder of how fragile our freedom can be.
Atmosphere
by Taylor Jenkins Reid
This story (beside making me cry) showed me new perspectives on ambition, sacrifice, and staying true to yourself. It follows women navigating the pressures of a male-dominated space, balancing dreams with authenticity.
The Invisible Life
of Addie LaRue
by V. E. Schwab
A story that haunts me years after reading it. It explores so many beautiful themes like memory, identity, and the need to be remembered through love, loneliness, art, and what it truly means to leave a mark on the world.
And Then There
Were None
by Agatha Christie
I couldn’t leave her out, could I? For me, the first book (masterclass) in suspense and storytelling. It dives into the human psyche under extreme pressure, keeping you guessing until the very last page.
Get a copywriter on your side who understands it all
A nutritionist helped me understand the relationship between the food and my body.
A therapist created a safe space to heal.
A coach showed me how to have more confidence in myself.
A pilates studio guided me to move my body intentionally.
A gynaecologist offered answers where, for too long, there have been none.
