VISITOR-TO-CLIENT FUNNEL
An evergreen visitor-to-client funnel for health & wellness businesses
Attract loyal clients & keep them engaged long-term
Your expertise and love for what you do have taken you pretty far, but now you’re kinda throwing spaghetti at the wall
You want to fill up your main offer without the endless and unpredictable launch cycle and worry if Instagram will show your launch reels to your audience this time.
→You ran on incomplete strategy, and disorganised communication, patching things up here and there. But now you’re wondering why things are not working as you expect them to anymore.
→And while you’re getting the likes, comments, DMs and replies saying your last newsletter (or podcast episode) was great, things kinda stop there.
If you’re ready to make your social media, blog, email and other points in your business work harder and create a community who supports you in every season, I can help you get there.
A Slice of Client Love
“Someone grabbed my lead magnet and booked a session the next day. I can't believe it! To say I'm thrilled is an understatement!”
“I had so many concepts in my head that made sense to me, but I didn't know how to articulate them in a way that would make sense to my audience.
Patri guided me through it all and provided the much needed accountability to make decisions and get them out of my head and on paper.
It was like magic; she took it all, brought it all together, and created the content even better than I had first imagined! AND it all makes sense now.”
Claire Martin
Creative director @ Astre Creative
So if you’re hungry for...
... enroling people predictably and consistently without relying on live launches
... a simplified customer path that turns visitors into loyal customers
... your website & newsletter to work so effectively that you’ll spend less time and money on selling
... a loyal, engaged community that fills your waitlists and are ready to work with you before you even launch the next cohort
allow me to introduce you to
The 4-step B.A.K.E. method
for the win!
Base Ingredients
Research + Strategy
We take a look at where you are, your offers, and your goals so we can create the strategy for your ecosystem. This step lays a solid foundation for what’s next.
1.
Assemble the Dough
Writing + Wireframing
Then, I mix the best ingredients together, crafting the first version of the ecosystem with strategy, storytelling, and persuasion, while keeping it warm and intentional.
2.
Knead & Shape
Revision + Refinement
Here we smooth out any rough edges and strengthen your new ecosystem, ensuring every part of it is deliberate and oh-so-you. We then shape it into its final form.
3.
Enjoy the Feast
Final Delivery + Launch
You have a new ecosystem that’s fully proofed, baked to perfection, and ready for the world. I deliver the final files and you enjoy the taste of conversion, sales ready copy.
4.
What’s included
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Driving people the right way to the lead magnet.
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Create a valuable asset that your audience really needs.
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Create a short, but high-converting landing page for your lead magnet to get people into your email list.
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Get the juicy voice of customer with a 1-question survey embedded right after they signed up to use for future campaigns.
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Add an optional, useful low-offer that compliments the lead magnet people just signed up for.
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The most important emails sent after the sign-up, delivering the freebie and start focusing on building a deeper relationship.
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The emails will build upon the previous email sequence, slowly introducing your main offer.
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That will get people who now trust you (and loved your free offer) to become clients.
€4,317
Investment
Payment plan available.
Do you already have parts of what’s included?
Contact me here or send me an email at patricia@copybakery.com to adjust the package for your needs.
important note
To create your evergreen funnel that get you results, I do need this from you...
You need to be super clear about your offers and who you serve, plus their deepest desires and struggles. Ideally with social proof and data, so we remove the guessing from the work.
Why? Because copy is not magic (I wish!) and it is as strong as your strategy. No amount of copy will save an offer that no one wants to buy.
If you’re still working on your offers or your audience, you can start with a VIP Day or a Brand Strategy first. Or we can add a research part to the project. (We can figure that out together in our discovery call).
Everything you need to know, answered
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This was designed as an evergreen marketing asset that works for your business in the background.
It will help reduce your dependency on constant visibility or launches as it guides the right people from discovering your brand to becoming loyal clients.
Plus, you’ll be able to reuse parts of it to create multiple ecosystems that build upon or compliment each other (I’ll show you how at the end of our project).
So the better we understand your audience, and what drives your people to buy, the longer your funnel will keep serving your business—and by that I mean years. -
That’s great. If we find out that those pieces are already perfect for your audience, we can adjust the package for you, either by taking them out or by optimising them.
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Yes. Revisions are built into every project so we can refine and polish together. It comes with 1 revision of the entire funnel.
Plus, I’m available to answer any questions about its implementation 14 days after the final delivery, to give you plenty of time to add all the pieces to the puzzles live. If extra revisions are needed, they can be added for an extra fee.
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I can write anything from high-converting sales pages to full websites including speaking and media pages, launch sequences, lead magnets, email campaigns, basic social media copy and blog posts—so anything your audience reads that should make them say “Yes, this is for me!”.
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No, but the copy that comes on a website (such as the landing page and the sales page) is put into a wireframe that is extremely barebones in terms of design.
That is a loose suggested layout of the sections (i.e. text on the left, picture on the right and recommended visuals) but doesn't include any branding elements at all (no fonts, colours, images, videos, etc.).
The copy I provide is production-ready and I offer 1 month post-project availability to answer any questions from your designer (if you don’t have one, I have some recommendations for you!). -
AI is good - but not that good yet, unless you spend a lot of time on buyer psychology, persuasion and you already know conversion copywriting and have your Brand Strategy to create your perfect AI agent (and you’ll still have to double-check, please).
It can generate words, but it can’t create a strategy with the subtle details that make you one of a kind, not another one. Your copy needs your audience’s real emotions, and the subtle psychological triggers that turn readers into buyers.
AI might be a mixer, but you still need a baker who decides the recipe, timing, and finishing touches.
