5 year Brand strategy

Brand strategy and messaging for women’s health & wellness businesses

Replace their “Why should I choose you?” with “I need you now!”

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It’s time to ditch DYI-ing your business and build the foundation to making more aligned decisions

Your work is life-changing and has a huge impact on women’s health and wellness.

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You preach a personalised, holistic approach to your women.

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So why don’t you apply the same mindset when it comes to your business?

In this saturated market, filled with all kinds of “experts” and AI-made meal plans, your message should match the depth and value of your impact in an instant.

Let’s make sure you are the one women trust and choose.

Does any of this sound like you?

You’re second-guessing every decision about your niche, program, offers, prices…

…and you keep looking for clarity on at least one of those things

1

You’re doing all the right things (Instagram, lead magnets, writing emails)…

…but it feels like just talking to yourself sometimes

2

You are literally changing women’s life…

…but only if you can cut through the online noise

3

Your expertise keeps being overlooked and underpriced…

…and you feel like you should be doing something, but don’t know what

4

But with a well-proofed brand strategy built around your you-niqueness, you can...

Attract the right women

Without you having to dance on reels (unless you want to!) or hustle harder—simply because your message resonates with women and makes them want to work with you long before getting on a discovery call.

1

Make you feel more connected to your messaging (and purpose)

Because you won’t sound like everyone else anymore, and you can build a business that pays you properly for the work you care about.

2

Move you forward efficiently with the confidence of knowing why

Every decision will have a meaning, it will be tight to a higher purpose and you’ll show up in your business feeling energised and in love with marketing yourself.

3

There’s only one thing…

You’re too close to you to see your flavours clearly enough to articulate them

Aka you’re too close to your own business to see the bigger picture. And even if you turn to AI for help, it can only steal from what’s on the internet and mirror what it knows about you.

You need someone to create a brand strategy that serves you for the next 5 years of your business. And that’s a story that hasn’t been written yet.

So in order to bring your flavours out,...

YOU NEED

My 3-Step Signature Recipe™

1. Water

We look inside, diving deep into your waters, including what makes you different and your vision for the next 5-years. This shapes everything that follows.

2. Flour

Then we move into thickening the strategy by looking at the exact women you want to serve, so you know who you’re talking to and what matters most to them.

3. Mix

And finally, we bring it all together into your new brand strategy, which you’ll use across every channel and for every decision in the next 5 years.

What’s included in your brand strategy

  • I’ll send you an onboarding survey to help me understand the basics of your business and where you are now.

  • I’ll also send you a survey of about 8 to 10 questions to share with your past clients (if you served a lot of women in the past) to get insights about who they are and what they see in you.

  • To get clear on who your people are and the transformation you deliver, the best thing to do is ask. I’ll interview up to 5 clients to find out all the nitty-gritty about them (and about you).

  • Intimate, deep chats where we get to the bottom of you and your business and work through my Signature Recipe™ (We’ll see after the second session, if we need the third).

  • Bringing everything you need for the next 5-year into one brand book you’ll want to keep close (more on this below).

The result?

You’ll walk away with
Your Brand Recipe Book

A complete positioning and messaging guide you’ll actually use

This won’t be another PDF in your Drive that you’ll forget about.

You’ll want to bookmark it and keep it on your desktop.

(Heck, you should even print it out and look at your mission every day.)

Because you’ll need it for every launch and each small & big decision in the next 5 years. (Your social media manager or your designer will appreciate sending it over too!)

It’s the foundation for all your:
→ website copy
→ sales or landing page copy
→ email marketing
→ social media posts
→ any next thing on your to-do list

It’s who you are, where you’re going and how you’re going to get there.

what’s inside

Your Brand Recipe Book

Your Guiding Principle

Your vision for the next 5-year of business, including your offers and your mission, tied do what you do and how you do it, so you never feel lost again.

1

Your Flavours

What makes you so you-nique, your values and your irreplaceable edge that no one can copy.

2

Your People

A detailed profile of your ideal audience such as struggles, deepest desires, their objections of working with you (and how to overcome those) and the key results and transformations you deliver, so marketing can feel like a breeze again.

3

Your Main Offers

Laid out as they are now (or create new ones) and where you want them to take you.

4

Your Messaging and Positioning

Your core positioning and exact language, tone of voice, vocabulary bank, your unapologetic POVs, that articulates what sets you apart in a world full of choices.

5

Your Unique Brand Concept

The unique theme that holds your brand together and your brand origin story, ready to be used on your About page or anywhere else you need to shine.

6

let’s talk dough

This is an intense process that takes about 4 weeks, depending on how fast we can schedule our calls and client interviews.

But it gives you the complete brand strategy, positioning and messaging clarity to make decisions with confidence for the next 5 years.


You're getting clarity on your clients, your work, your process, your offers, and how to talk about it in a way that stands out, but still feel warm and not salesy.

I only take on 1 client per month, so I can immerse myself into your world entirely and do this deep work properly.



If this feels like something you need (or you’re just curious), I’d love to hear from you and have a chat together.

€2,758

Payment plan available.

I want this →

How it feels to be truly you

“Patricia made me feel more confident in my business and my value proposition”

“I wasn’t sure what to say to clients, what my value or unique angle was, or how to position my business. I wasn’t sure how to bring all of my services and my audiences into clear offers with a clear positioning. I wanted clarity on all of that.

Patricia asked the right questions and helped me look at my work from a different perspective. We worked through all the angles and then things started clicking.

We landed on a direction that actually felt like me.”

Teresa Tonim

Brand Designer & Lettering artist

copy-bakery-teresa-testimonial

“So how will this help me again?”

and other curious questions

  • We start by looking what your brand needs today and defining where you want to be 5 years from now.

    That long-term vision becomes your guiding principle, your brand’s direction. It is designed to support the business you’re growing into in a warm, intentional way.

    You’ll leave with a strategic foundation, a document you can return to every week during the next 5 years.

    It holds your positioning, your messages, your audience, your offers and the language you should use across every channel.

    You will use it (and share it with other service providers who help you) to create social media posts, copy for your websites, launches, email marketing, podcast, speaking gigs, you name it.

    I recommend doing this every 5 years, because your brand should reflect who you are today or things will just feel off and sales will be left behind.

  • Yes, the basics.

    You’ll get things such as:

    • Your core positioning that can be used in social channels bios and homepage hero.

    • Your origin story can be used on your About page or Speaking page

    • All the elements you need to create all your future strategies and content

    If you’d like me to take that strategy and turn it into warm, conversion ready copy, you can then choose a VIP Day or a Visitor-to-Client Funnel.

  • That's okay. You don't need to have every detail figured out before we start (that’s why we’re doing this after all).

    If you need to create new offers from scratch or restructuring your offers, we can add an extra call to do that. We can talk about that on our discovery call to see if it’s needed.

  • Short answer: not quite.

    Longer answer: this is about extracting your flavours, your deepest (darkest?) side of you. My job is to make you the main character in your story, a story that hasn’t been written yet. And AI can only reflect what’s already out there. I use it only to transcribe our meetings so I can properly analyse them.

    But, once your Brand Recipe Book is done, you can give it to an AI agent to help you sound more you. In that way, AI becomes the editor, not the writer of your story.

  • You start showing up differently and you have the strongest foundation you can have of your business.

    You're getting clarity on who you are, who you serve, and how to talk about it in a way that sells (without being salesy), but still warm.

    You’ll be able to update your website, write your next sales page, show up on social media with a strategy, or create your new launch plan.

Let’s make you irresistible & irreplaceable

Book your discovery call →